EN
ENMaking Omnichannel Work From Storefront to Network Core
Retail leaders are under pressure to adapt but tech alone won’t close the customer experience gap.
Online and in-store experiences are no longer separate. Customers expect them to work together—every time. From mobile point-of-sale to virtual try-ons, every interaction depends on a secure, high-performing network that’s reliable at scale.
But most retail IT teams are already stretched thin. Limited headcount, fragmented tools and fast-changing customer expectations are making it harder to deliver. Retailers have the vision but without the right infrastructure, the experience breaks down before it begins.
How Retailers Are Capturing Customer Mindshare by Making Technology Work for Them explores how modern retailers are aligning technology strategy with business outcomes—from the floor of the store to the foundation of the network.
What You’ll Learn
- What’s driving omnichannel urgency and what’s holding retailers back
- Where SD-WAN, SaaS and secure networking enable revenue-driving initiatives like point-of-sale (POS) modernization with dynamic mirrors and real-time personalization, couponing, and delivery of add-on purchase suggestions
- How in-store data gathering using technologies like AR, IoT and customer analytics rely on more than just applications—they rely on connected infrastructure to compile and create meaning from the data points.
- Why more retailers are turning to managed service providers to close technology staffing gaps, and simplify operations
- How GTT helps retail organizations turn technology investments into revenue by positively impacting the customer experience without overloading internal teams
Download the white paper to find out how retailers are making omnichannel strategies executable by aligning digital ambition with in-store realities, infrastructure readiness, and managed expertise.
For Leaders Managing What the Customer Sees and What They Don’t
Retail infrastructure is growing more complex by the day, but headcount isn’t increasing at the same rate. That gap is where operational and technology may become a risk and customer friction tends to creep in.
This white paper unpacks how leading retailers are staying ahead by simplifying what’s behind the scenes: the infrastructure, visibility and service layer that powers everything from POS to personalization.
It also connects tech performance to business outcomes. From longer in-store dwell times to real-time responsiveness, customer experience starts where the shopper engages—and it’s only as strong as the systems you’ve built to support it.
Download the White Paper
Get your copy of How Retailers Are Capturing Customer Mindshare by Making Technology Work for Them.
See how leading retailers are improving uptime, protecting customer data, and simplifying operations with infrastructure designed to support the full customer journey.
