![Shot of a young woman using a digital tablet in the store that she works at](https://www.gtt.net/wp-content/uploads/2024/04/Next-gen.jpg?w=300&h=300&crop=1)
How Retailers are Capturing Customer Mindshare by Making Technology Work for Them
Providing an omnichannel experience for shoppers is imperative for successful retailing. From an online store presence to a simplified check-out process using in-store mobile point-of-sales devices, retailers are investing in new ways to keep customers engaged and happy.