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Cookie Policy

In order to make our website work properly, and to service our visitors with the the most relevant products and services to our site visitors, we place small data files called cookies on your device. This policy provides you with information about cookies and how to control them for this website.

What is a cookie?

A cookie is a small amount of data, often containing a unique identifier, that is sent to the browser of your computer, tablet or mobile phone (here referred to as a "device") by a website and stored on your device's hard drive. Each website can send its own cookies to your browser if your browser settings allow it, and your browser allows the originating website to access cookies it has already sent to you to record online traffic flows and develop records of user activity.

Users can set their device to accept all cookies, send them a notification when a cookie is issued, or never to receive cookies. In the latter case, the user will not be able to set some customized features and therefore will not be able to take full advantage of all the features of the website. Each browser is different, so check the "Help" menu of your browser to learn how to change the cookie settings.

Cookies help us enhance your experience when using the website, for example they help us to ensure that you are served content in your own language. They also help us understand how people use our site, such as which pages are most popular, so that we can better serve our site users and members.

Types of cookies

First party cookies
First party cookies are set by the website you are visiting and can only be read by that site. Later in this policy we will provide a comprehensive list of all first party cookies set by GTT.

Third-party cookies
Third-party cookies are set by a company other than the owner of the website you are visiting for purposes such as collecting information on user behaviour, demographics, or personalized marketing. When using our website, you may encounter embedded content, such as Vimeo or YouTube videos, or you may be directed to other websites for such activities as event and webinar registrations, surveys, or for job applications. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our website. 

Session cookies
Session cookies are only temporarily stored during a browsing session and are deleted by the user's device when the browser is closed. 

Persistent cookies
This type of cookie is saved on the computer for a fixed period and is not deleted when the browser is closed. Persistent cookies are used when it is necessary to know who you are for more than one browsing session. For example, we use this type of cookie to store your settings, so that they are stored for the next visit.

How does GTT use cookies?

The cookies set by the GTT websites (first party cookies) are used for a variety of reasons which we’ve categorised as essential, analytics and marketing.

The information provided by cookies can help us analyse the profile of our visitors and offer you a better use of the site. For example, if you are contacting us through the online contact form, we can see how you went through the site and what pages you visited before making the contact.

We use three categories of cookies as follows:

  1. Essential cookies: ensure the website works properly for our visitors + safeguards the security of the site and by extension our visitors
  2. Analytics cookies: non-personalised, used for analysis, helping us to understand how visitors use the site and thereby how we can improve it
  3. Marketing cookies: to enable us to understand how users are interacting with our Marketing comms (landing pages, emails, online advertising using search engines & 3rd party vendors)

We use Google Tag Manager, a script (tool) that facilitates the installation of non-essential analytics Cookies (see below) and marketing cookies. It is not a cookie, it is essential to the proper functioning our site, and it does not have an expiration date.

Below you can see the list of cookies set by the GTT websites (first party cookies), the function for which each one is used, along with the time period that each cookie will remain active for.

Essential cookies

These cookies are essential for enabling user movement around our website, providing access to regional and language specific content, in addition to maintaining the security of our site to best protect our visitors. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category contains cookies cannot be disabled. The table below provides more information about these cookies.

Cookie Name Source Expiry Purpose
__cfduid GTT 30 days The _cfduid cookie collects and anonymizes End User IP addresses using a one-way hash of certain values so they cannot be personally identified. The cookie is a session cookie that expires after 30 days. Used by the content network, Cloudflare, to identify trusted web traffic. 
__RequestVerificationToken GTT At end of session Prevents content posting by unathorised users. This is an anti-forgery token (for preventing CSRF attacks) that is required by our framework. When someone submits data to the site, e.g. a form, it is used to check that the data is actually coming from a real user.
ASP.NET_SessionId GTT At end of session General purpose platform session cookie, used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server. Created by the code framework we use (“ASP.NET”). We do not have control over this and it is created automatically.
cookies_agreed GTT 365 days Used to store whether cookie consent has been provided.  Symbolises the user has accepted the use of cookies
GeoIpLookup GTT 30 days Used to redirect users to the appropriate regional site based on their location.  GeoIp lookup - retains user’s detected or chosen regional site.
<form-id>_recordid GTT 365 days Records the record ID of the information the user submitted to access gated content. Allows us to find that info later in the Umbraco Forms data and update it (or Marketo) if they resubmit.
<form-id>_submitted GTT 365 days Records when a user has submitted a form to access gated content
MediaId GTT 24 hours  Used for redirects to media items in custom forms

Analytics cookies

We use Analytics cookies to collect information about how visitors use our website. These cookies collect information in the aggregate to give us insight into how our website is being used. We anonymise IP addresses in Google Analytics, and the anonymised data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

To view an overview of the privacy of your Google Analytics cookies please go here: https://support.google.com/analytics/answer/6004245.

You may install a Google Analytics Opt-out Browser Add-on by going here: https://tools.google.com/dlpage/gaoptout.

The following table has more information about our use of analytics cookies.

Cookie Name Source Expiry Purpose
_ga Google Analytics 730 days Used to distinguish users.
      Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gali Google Analytics 30 seconds Used by Google Analytics to determine which link a user has clicked on
_gat Google Analytics 60 seconds Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>
_gid Google Analytics 24 hours Used to distinguish users.
      Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_hjAbsoluteSessionInProgress HotJar At end of session The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information. 
_hjCachedUserAttributes HotJar At end of session This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. These attributes will only be saved if the user interacts with a Hotjar Feedback tool.
_hjid HotJar 365 days This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInSample HotJar 365 days This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

Marketing cookies

We also use several platforms that deploy cookies when a user interacts with one of our marketing communications, such as a marketing email, a marketing-based landing page on our website, or an advertisement published on a 3rd party site or Search Engine. This cookie collects personal information such as your name, which pages you visit on our website, your history arriving at our website, information that you download or footage that you watch on our landing pages, and the like. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. The following table provides more information about these cookies.

Cookie Name Source Expiry Purpose
calltrk_landing CallRail 365 days Stores the landing page URL so visitor source can be accurately attributed when displaying a tracking phone number.
calltrk_referrer CallRail 365 days Stores the referring URL so visitor source can be accurately attributed when displaying a tracking phone number.
calltrk_session_id CallRail 365 days Stores a unique identifier for a user browser session so it can be associated with a phone call if one occurs.
_fbp Facebook 90 days Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
_gcl_au Google Ads 90 days Conversion linker
      Stores information from ad clicks so that conversions can be attributed 
_gac Google Analytics 90 days Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out
_mkto_trk Marketo Munchkin 730 days This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.
_uetsid Micosoft Ads 24 hours Used to track activity when a user clicks through from an ad in Bing and, more specifically, to measure conversions and allow remarketing with Bing Ads 
sliguid SalesLoft 5 years This cookie provides an anonymous user identifier across multiple requests. It is set for every request that comes in.
slireg SalesLoft 372 days For use in live website tracking to help identify and qualify leads.
slirequested SalesLoft 5 years Once the sliguid cookie has been confirmed against a central server, this cookie is set for every request that comes in.

How to check and delete cookies?

Many of the cookies used on our website can be enabled or disabled by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.

Alternatively, you can visit the site https://www.aboutcookies.org/ which contains all the information on how to do this on a wide variety of browsers. You can also find numerous details on how to delete cookies from your computer and other general information about cookies. For information on how to do this on the browser of your mobile phone or tablet, refer to the manual of the device in question.

Remember that cookie restriction may affect the functionality of the GTT website.

Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience.

For full information on how we process personal data please read GTT's Privacy Policy.

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